Parameter Manager

Parameters Overview

Watch the video below for an overview of the parameters section of the platform:

Creating new parameters

Creating new parameters allows you to define how data is to be stored before it is uploaded into the platform. While you can define parameters during the manual data upload process, for any automated files or API feeds that are loading data you will need to define the parameters first.

Watch the video below for a tutorial on defining a new parameter:

Parameter Types

Storage Types

Storage types defines how you want this data to be stored in the platform. There are 3 options to choose from:

Last Value only
- Stores only the latest data passed against this parameter, and prior data is overridden
All Values
- Stores all historic and future values passed against this parameter
Person Information
- Specific person-level parameters such as Address details, or Firstname/Lastname etc.

Parameter Type

Depending on the option chosen above, there are then a few different options for what type of data you're going to be passed into this parameter:

Last Value

Date (Allows format mask)
Numeric (Allows format mask)
Option
Text
Y or N

All Values

These types act simiarly to the above, specified in the brackets alongside the type name

Currency (Option)
Custrefid-n-store (Text)
Email-n-store (Text)
Date (Date) (Allows format mask)
Free Text (Text)
Number (Numeric) (Allows format mask)
Word List (option)
Yes/No (Y or N)

Person Information

These values are self-explanitory. They override the basic information for that custom in the core database. These are values such as, but not limited to:

Email Address
Firstname
Lastname
Postcode Allows format mask
Address Details
and more!

Using parameters

Parameters that store your customer data are used in all areas as the platform, a few ways they are used are as:

Merge Fields within your creatives/subject lines
Segment Rules
Delivery Rules
Reporting

See the different areas above for more information on how parameters are used in each scenario.