How to know whether you should send a marketing or service schedule
Below is a table of the differences between a Marketing and Service schedule to help you chose the right method for you.
| Marketing | Service | |
|---|---|---|
| Can I use standard merge fields in my schedule? | Yes | Yes - As long as the value is included in the API Call |
| If a merge field on the creative is not included in the API call what is shown to the recipient? | Existing Database data | Nothing |
| Can I use custom merge fields in my schedule? | Yes | No |
| Can I use Booleans in my schedule? | Yes - Only accepts 0/1 values including permits | Yes |
| How is the data I include in the API call stored for my recipient? | All data is stored and overwrites existing data in the database | Data is not stored in the database for the customer |
| How does permits affect my API call if I don't include them in it? | The permit value is taken from the database | No permit required as the schedule is sent regardless |
| Does the API call ignore customers on my blacklist? | No | No |
| How quick is my schedule sent out to the recipient once the API call is processed? | The schedule will be queued up behind any other schedule sends | The schedule is sent straight away to the recipient |
| Can I use dynamic content in my schedule? | Yes - Either from the API call or data in the database | Only if a Y/N Boolean value is included in the API Call |